The same crowd that invented “Sigma Male” also conceived “negging”. It’s also a kind of exploitative that begets more exploitative behavior. The proposition here is, “If you know what women really want, you can get what you really want from them.” (i.e.
Naturally, this results in a litany of book deals, YouTube videos, and public relations to sell their audience the idea that achieving this fictional aspiration is “what women really want”. Since nothing comes before alpha in Greek, but video game culture places S-Rank above A-Rank, they decided to opt for the label “Sigma”. Since trying to act “more alpha” just makes most people total jerks, which results in women running away as fast as they can, they decided to invent a more-hipster alternative for the failures in their revenue base to aspire to: One of silent edginess and marked by deliberate rejection of social structures. When the career date-rapists and grifters behind the pick-up artist and “alpha male” circle-jerk realized that their audience was becoming disillusioned by the fact that their attempts to act “more alpha” was not resulting in healthy sexual or romantic relationships with women, they decided to invent a totally new concept–divorced of any psychological basis, of course–in order to keep their audience faithful to their bullshit and ensnare additional desperate, insecure young men. Let me tell you what’s really going on here:
